Cash discount agent program from Shaw Merchant Group? Let’s Make Things Easier With an Example: A store sells baseball gloves at the price of $10 each. There’s a signage on the door that says, ‘We have a discount on cash payment while all credit card payments will be made on full price”. Now, if the payment is made via credit card, you will charge $10.5, which the customer will assume is the actual non-discounted cost of the gloves. Now let’s put this example in our previous 7 Eleven kind of store scenario. Here, we will have a 4% surcharge on credit card payment instead of $0.50 from the example because we are allowed to have a 4% charge max. So if the baseball gloves seller is doing $10k a month in credit card payments, we will tell him that instead of paying a $300 fee from your pocket, you put a 4% fee on credit card payments.

Examples of Surcharges? A variety of industries, such as the telecommunications and cable industries, regularly use surcharges to offset costs imposed on the business through federal, state, or local regulations. When regulations impose additional costs on the market, the business may adjust the surcharge instead of the price of the good or service. The fee is still being passed on to the consumer, but it is being done so in a more indirect way, through the surcharge. For example, a customer may see a regulatory recovery fee on a cable bill. The purpose of the regulatory recovery fee is to offset the burden on the cable provider for certain voice service fees imposed by various government entities. Another example of a cable surcharge is the fee to provide sports programming to the viewing market. In this case, the charge is to offset the premium the cable provider pays for the ability to broadcast the events.

There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.

Also, it is not permitted in several areas. So, if you are from one of the areas such as New York, Maine, Kansas, Oklahoma, Florida, California, Texas, etc, you won’t be charged a surcharge. In the same way, the vendors can’t add the surcharge. Let’s say a customer has to pay 100 bucks for an item. The credit card association will charge 2 bucks fees from them. So, the merchant will add 2 bucks as a surcharge, the customer will have to pay 102 bucks. In this way, the merchant can recover the money. See additional information at Best Cash Discount Program.

Ask for referrals: Too many financial advisors and bankers assume that their clients, friends, family, and network will refer them to others without prompting. If you do this, you might get a few referrals, but you’ll miss out on a huge opportunity to generate new conversations. Start by being more proactive and request referrals. Most people don’t think about the connections they have. It’s as simple as asking, “Do you know anyone else who might benefit from something similar?”