Adam McManaman‘s web design tips and tricks? Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name. It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.
Adam McManaman about web HTTPS : Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Adam McManaman about Ecommerce : As your customer scrolls through your product listing, let your customers know of stock availability on the product listing page. Showing this information on the product listing page prevents your customer from feeling frustrated if they click through to the product page and finding out that the product is out of stock. Adding a filter and sort function helps your customers find what they are looking for much easier. To give you an example, if a customer wants to buy a pair of brown men’s shoes within the price range of $45 to $50, then they can select the color brown and price in the filter section.
Try to put text in small paragraphs that usually end in three lines accompanied by the supporting images, graphics, and GIFs. Help the teens digest the content by placing text into bulleted lists and small divided sections. A website with only text and text will overburden teens’ boredom and force them to walk away from the site. Putting images, pictures, and graphics on the website with delight the eyes of these technology freak teens.
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!
Page speed matters. AMP lets your pages load quickly due to an easier time interpreting AMP HTML. What exactly is AMP? AMP is a free web-component framework for building a smooth website, whether you’re a publisher, eCommerce company, storyteller, advertiser, or email sender, AMP pages load faster, and provide a better experience across all devices and platforms. AMP is widely used by Google and Twitter, the reason for this is an ability to provide a better native-feeling experience across all devices and platforms by defaulting to AMP pages when available.