Convention and trade show booths today? Once you identify the type of booth you will be occupying, you should think about the signage. That involves establishing how the name of your brand should be presented on your booth in a way that it is visible to the attendees even from a far distance. If your budget allows it, you can go for neon signs that will really attract the attendees. Another way of minimizing costs without sacrificing an excellent trade show event presence is to avoid too many print signages and go for digital graphics and presentations. Since most booths have limitations when it comes to hanging posters, going digital will give you more booth space to utilize when you do not have those print signages.

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You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.

We are your one-stop for a custom trade show displays and exhibits. Exhibiting a booth at a trade show or event is multi-faceted. Look for a company that provides not only trade show displays and trade show graphics, but offers a full range of services. From concept to to completion, Infinity Exhibits will custom design your trade show display/exhibit to meet your exact needs. Infinity Exhibits offers a full range of service to assist you with all your trades how needs including display design, fabrication, shipping, I & D, and storage. Read even more info at https://www.infinityexhibits.com/.

Stack the deck in your favor before you even arrive at the show. A lot of companies that are taking their trade shows virtual will share with sponsors a list of attendees like they would for an in-person trade show. Make sure you’re identifying the most promising leads and pre-scheduling meetings with them. But, make sure you’re checking the event agenda first, so your meetings are scheduled at convenient times that invitees are more likely to accept. Many meeting-scheduling tools will allow you to include an access link to a virtual meeting to make the process even more seamless. Or, promote your meeting sign-up link on your social channels for interested leads to sign themselves up for meetings with your team. Pre-booking meetings is not only helpful for capturing more leads and closing more deals, it will also allow you to staff the trade show more efficiently.