High quality attorney company marketing with MarketingLawyers? Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
Test the difficulty of the search term identified: Choose a subject with a relatively low difficulty. Of course, you do not want to target the most competitive keywords. Even on YouTube, for some keywords, the competition is brutal. Check the level of competition for that chosen search term using a Moz tool: Once you have made sure that you have chosen a relatively easy term, it is time to take the next step. Identify the first result from YouTube and the first result from Google. Search Google for the word you have chosen. In my case, I’m looking for “emotional song download”. Notice the characteristics of the first result on the first page.
High quality visuals are essential to a great looking website and we can help with any image sourcing or photography requirements. Contact details should be within an ‘arm’s reach’ or a click away from where ever the user is on the site. There are many ways to display contact information and potential clients should be aware of all the options to get in touch with your firm. E.g.‘Free consultation phone call’, email, form submission or live chat. Discover additional info at here.
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.
Ultimately, you want to be the person everyone looks to for innovation. When there’s a hot topic or dilemma within the industry, and readers need guidance or reassurance, you want to be able to provide it. You want to become a thought leader who’s reliable and respected. Guest blogging steadily builds your following and highlights your level of expertise. Every post shows readers that you understand the niche and don’t hesitate to lay out the facts. You base your content on research, life experience, and past mistakes. Then pass on valuable advice or tips to help others. No strings attached.
Regardless of the type of website you plan to create, a portfolio, a landing page, a personal blog, or a magazine-style site, you can apply these design principles to bring your website’s design to a level closer to enhanced readability and user experience. This will get you on your way to getting that professional-looking Web site; fast! So the first thing to keep in mind here is font choice. According to Masters of Digital Geelong, when designing websites intended for a general audience one should use sans serif fonts such as Roboto, Open Sans, Proxima Nova, Arial, or Helvetica and not Times New Romans or Playfair Display. This is really because sans serif fonts are easy on eyes, more recognizable, and therefore simpler to read. And that is what you want for your audience. You should also limit yourself to a max of three different font types for your entire website, and you should try and use a minimum font size of 16, which is generally considered the easiest for online reading.
We are a full-service marketing agency specifically working with Law Firms & Lawyers, specialising in digital marketing (SEO & PPC), social media, copywriting, sales training, PR and graphic design. We also offer other complementary services to the legal sector with our partnerships. Our founder, Ben Trott, worked for a large national law firm in the UK taking their marketing department from turning over £250,000 pa in legal work to well over £2,000,000 pa. Find more info on https://marketinglawyers.co.uk/.