Social media marketing strategies by Brian Houchins right now: 2024 will also see a rise in content clustering for SEO. This technique involves creating a cluster of related content centered around a single “pillar” topic, which helps boost SEO ranking. This trend signals a shift towards topic-based content strategies from the traditional keyword-based approach. Artificial Intelligence (AI)’s role in digital marketing will reach new heights after emerging from the trends of 2023. As AI technology evolves, we will see its applications in marketing become even more advanced, paving the way for more profound levels of personalization and predictive analysis. AI will harness vast data to generate valuable insights into consumer behaviors, preferences, and patterns. Consequently, digital marketing will empower businesses to design and implement hyper-targeted marketing strategies that resonate perfectly with their consumers individually. Find extra details at Brian Houchins.

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.

Why China dropshipping? Agriculture is another major industry in China’s economy with the country being both the largest consumer and producer of agricultural products in the world. China can feed its enormous population (estimated to be equivalent to 20% of the global population) despite having only 15% of its land is suitable for cultivation. For comparison, China has 30% more agricultural production than the United States despite having 15% less cropland area. About 300 million people work in China’s agricultural industry, the majority of whom are small-scale farmers. The most important crop produced in China is rice which is cultivated on millions of acres of land. The country which was traditionally known for its aquaculture is also the largest producer of poultry, eggs, and pigs.

It is strongly recommended that you learn how to turn abandoned carts into dropshipping sales. Several factors can cause cart abandonment. For example, some internet users lose their motivation to make a purchase when there are too many steps to take before they can enter their credit card number and confirm their order. Others are reluctant to complete their order when they do not have enough information about the company or delivery terms, their preferred payment method is not available or the delivery costs are too high. In short, prominent information and a variety of payment methods can make all the difference in turning a buyer’s interest in a product into a real sale. Don’t underestimate the impact of abandoned cart notification. Over $1 million in revenue. A 10:1 ROI for marketing spend. An 81% increase in Black Friday revenue. These are just some of the results Shopify Plus stores are achieving using abandoned cart push notifications and SMS.

When your website gets frequently updated, fresh content and new sources of information are available for search engines. Because of this, the search engine’s web crawler will discover and access the updated content. This will improve your website’s indexability which means that you are in a position to achieve higher rankings with fresh content. Every time you update your website with new content or regurgitate old content, search engines take note of this, and as a result, when you check Google rankings of your website, you would see the change in your website position as well. Write content for the reader and not around your keywords. Do add meta tags, title tags, and descriptions, but do not forget to sound natural. See more information at Brian Houchins.

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication. Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

Brian Houchins on Digital Marketing : Developing the correct digital marketing strategy at any particular stage of business growth, choosing the correct marketing channels to capture your ideal audience, and implementing the correct tactics and methods in your campaigns facilitates profitable marketing campaigns for a profitable and sustainable business longer term, regardless of increasingly competitive market conditions. AdsRunner’s Team of full-funnel digital marketing experts help clients just like you every day. We work with all sizes of business and development stages, across a range of sector. Working closely with you, establishing your short, medium and long term priorities, we will help you to develop and implement your digital marketing strategies, or run marketing campaigns for you, regularly reporting on results to show how we maximise your ROAS.