Behavioural Capitalism is a variant of capitalism in which human action becomes the central factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. They were the great behavioral capitalists. Now they analyse the homo stimulus and try to generate information or data on the basis of its behaviour or to offer or mediate products and services. Tailored to the individual. The raw material “behaviour” became a production factor. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more on Andreas Herteux, Erich von Werner Society and Behavioral Capitalism.

The data volumes obtained are now stored in the behavioural factory, a metaphor to represent a complicated and decentralised processing process more plastically, and processed in parts into products. Forecast products as well as satisfaction products are produced. Forecast products are used to estimate the future behaviour of an individual. A typical example would be a user of a social network who is interested in hiking, presents photos and documents participation in events. The algorithm can now read this data and supplement it with other information such as age, place of residence, brand inclinations, style, etc.

Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society assumes that the planet and the people on it is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Change of the environment (e.g. due to climate change, resource exploitation, environmental degradation). Some of the world’s biggest problems : Gender Inequality: Due to gender inequality, education and economic opportunity are inaccessible to many women of all backgrounds. About 150 countries have laws that discriminate against women’s rights. Underrepresented in governmental bodies, women only hold an average of 23 percent in parliamentary seats. Although women make up approximately half of the population, there have historically been social barriers to economic and personal freedom for women. While much has been done to alleviate this, there is still quite a way to go, especially in the developing world. Women are disempowered from a young age, when they are held back from attending school for financial reasons or because of the perception that their education does not matter. Globally, women still earn less than men, and women with children tend to earn even less. This is a waste of potential and hampers progress on obstacles to global prosperity.