The climb of a marketing influencer : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member at ScaleMyBrand. Our media buyers understand how to manage ad spend holistically and according to your overall business model and goals for your brand. We are highly skilled at optimizing for ROAS while scaling campaigns. Our team is composed of performance marketers at heart. We’ve sharpened our axes through years of managing campaigns putting profit first. The real power comes from putting those skills to use on a brand that truly connects with its market and builds loyalty.

Jason Argall on personal brand creation : Having your own personal website is a great way to develop your personal brand. It gives you a launching pad where people can go to learn all about you. You can put it on your business cards, connect your social accounts, and in general, it’s just a great way to promote yourself on a professional level. This is also known as a personal slogan – it should be short, concise, and to the point. You should be able to tell the world exactly who you are in 6 words or less. Get a cool and unique logo designed for yourself and one that you can use on your website, printed materials, social accounts, and email signatures. If you aren’t design savvy, hire a graphic designer from a freelance site such as Fiverr, Freelancer, or Upwork.

Jason Argall on business brand building : The buyer persona is a handy tool to define your target customer characteristics. It summarizes the attributes of the ideal customer for your offerings. It includes details such as age, income, and why they seek a product or service like yours. The buyer persona helps you crystalize how you want to present your brand to this audience. Here, since not all customers are the same, it can prove helpful to execute customer segmentation. This helps you determine the universe of customers that matter most to you, such as those who are frequent shoppers. Then you can tailor the brand to speak to that audience. For example, a brand targeted to teens is expressed differently than one targeted to senior citizens. Also ask current customers to fill out a survey or interview them to learn how they view your product or service. This insight is helpful because it’s straight from your clientele, not your perception of what you’d like your brand to be. Once you know your customers, look at competitors and how they brand their companies to this audience. Review their websites, look at their business listings on directory sites like Yelp, or call the business to gain insights.