Meet Leonard Ross and some of his real estate development achievements? Leonard Ross NZ is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.

The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.

Leonard Ross NZ real estate investment tips: Come Up With A Marketing Strategy! Underestimating the importance of marketing your development is a mistake. The right strategy can make all the difference between a property that is sold in a matter of days and one that you can’t get off your hands. Marketing is important whether you’re a small local developer or a high profile national player. There are many ways to introduce your brand to potential buyers. Some tried and tested methods to promote your development is through informative websites, high-quality brochures and compelling advertisements.Many developers are also finding success through newer marketing avenues like social media platforms and virtual home tours. This involves working with photographers, copywriters, videographers and graphic designers. If you’re wondering where to start, it’s a good idea to hire a marketing consultant who can come up with a strategy that is tailored for your business. Leonard Ross is an established property developer in Auckland, New Zealand.

It all starts with getting to know your target audience. This goes beyond simply finding out demographics like age and income. Delve deeper and understand what their motivations and priorities are. You will then be better equipped to come up with a plan that will build trust with these individuals through avenues like social media and paid advertising. To many buyers, the purchase of property represents much more than material wealth building. It is the promise of a better future and is often the biggest purchase they will ever make. It is a major milestone that defines stability and success. You’ll need to listen to the needs of your target group and study the types of media they use. This way you can engage with them on the platforms where they typically spend time. For instance, there is no point spending thousands of dollars on a television ad if your potential buyers are spending more time online.