Julian Di Benedetto or the growth of a web designer professional? Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.

Julian Di Benedetto web design advice of the day : Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including.

What about local SEO ? Julian Di Benedetto : What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.

Julian Di Benedetto and the best website design picks: It’s not the visual design of a Web site that determines its success or its failure. Rather, it’s the usability. Remember, you’re not the person who’s clicking the mouse. It’s the visitor on your page. So if they can’t find something on your website and might as well not even exist. So when you’re designing a website, a really helpful tip is to ask friends and family members to test your site’s navigation so that they can give you feedback on usability. This will help you ensure that the user experience is as seamless as possible. There’s a three-click rule that should apply to all websites, and that is the user should be able to find what they’re looking for within three clicks. It doesn’t sound like a lot, but it’s absolutely true. Don’t make navigating a web site hard work for your audience. Otherwise, they’re not sticking around.